Creative Copywriting
September, 2017: I’m writing this in Alaska. One of the very best things about freelance copywriting is the flexibility. Have computer, will travel. So when my husband needed to work for two weeks in Anchorage, I tagged along for week two. I flew in on a Friday night so we could have some fun on the weekend – and boy,…
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Ahh, alliteration! Is it a delightful device or a pitfall of perilous phrasing? Considering that it took me 30 minutes to come up with the headline and the first sentence of this entry, I’m leaning towards “pitfall.” I exaggerate, of course. The answer is somewhere in between. It can be catchy and cute. Or it can seem formidably forced, and…
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How lucky can you get? In the summer of 2016, my husband and I joined another couple on an amazing trip to Italy. The following spring, my daughter studied abroad for a semester in that wonderful country. She did not plan her semester until after we returned from our trip. Maybe our descriptions of the art and the wine influenced…
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